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Franks Etc: A Classic Menu Served From A Classic Truck

By Marina Jokic

Unique doesn't begin to describe Franks' famous hot dog truck in Troy Michigan. A family-run business for 16 years, Franks is a mobile corporate caterer that travels to any site in Oakland, Macomb, Wayne and Washtenaw counties with their 1965 Volkswagen pickup. Simplicity is key when it comes to Franks' all-you-can eat menu.

With classic options like juicy, all beef hot dogs, Polish, Italian and chicken or veggie sausage you are sure to please everyone. With toppings like sauerkraut, sautéed onions and sweet peppers or homemade chili, Franks steals the show at every event. Everything is served from the kitchen built on the bed of this classic VW.

Even though Franks' catering menu seems a bit on the brief side, it offers the best of simple American casual fare with no frills. As an unexpected twist, Bill The Hot Dog Guy has created a unique delivery system for his customers. Thinking outside the box has been at the heart of Franks' success over the years. As you can imagine, the 1965 VW pickup brings a fun, wistful note to every event they cater.

"Once we cater for a company, they repeat their event with us the following year," Loizon said. "Our summer calendar fills up in January. I am very proud of what we have created"

With over 16 years of experience catering every type of event imaginable, Franks continues to think outside the box to distinguish itself from the competition. With over 50 trucks, including one called the Mean Weenie, operating in the South East Michigan area today, Franks is the longest lasting food truck in the area by 10 years. Franks does indoor, outdoor, and anywhere-you-can park events throughout the year. In addition to preparing delicious food, he also helps with planning and with all the extras you can think of. Tents, tables, chairs, ice cream truck are but a few things we can provide.

"We serve fast, up to 500 people an hour," Loizon said. "We love big event challenges. No matter how short the serve window, quality is never compromised. We are that good.

The prices are affordable at Franks and that's a small part of the appeal. The cooking takes place in the open with guests looking on as the kitchen action unfolds. A lively experience, an event catered by Franks is not your average cocktail hour.

"Corporate clients should choose us because we are the very best at providing delicious food with a great experience at a reasonable cost" Loizon said. "We can respond to an email or phone call and have your menu confirmed and your event booked within 15 minutes."

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About The Author

Marina Jokic holds a bachelor's degree from Connecticut College in Russian and East...

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